
Howdy Frisco -
Frisco just set a Guinness World Record by spelling "2026" with 1,141 soccer balls at Warren Sports Complex. Which is either the most Frisco thing ever, or proof that this city will stop at nothing to remind the world it exists. (It's both. And I respect it deeply.)
Big week here. Lots happening. Let's get into it.
⚽ Frisco Is About to Become Soccer Central for 34 Days
Starting June 11, Simpson Plaza transforms into a free outdoor soccer festival called Soccer Celebration and it runs all the way through July 19.
Here's what you're getting:
97 live match screenings on big screens
Food, drinks, giveaways
Fan activations and community events
Free admission, the whole time
This is a partnership between FC Dallas and SBG Hospitality, and it's not a one-night watch party. It's a 34-day fan destination timed to the biggest stretch on the global soccer calendar.
As someone who drives past Toyota Stadium on my commute and has watched FC Dallas slowly build something real here, this feels earned. Frisco has been calling itself Sports City USA for years. Now the actual World Cup is in our backyard, Sweden's national team is training here, and we've got a month-long festival for the whole city to enjoy.
Details at fcdallas.com/soccer-celebration.
🏠 City Council Just Removed Public Comment. Here's What That Means.
At the June 2 City Council meeting, Mayor Jeff Cheney announced that the general public comment section, where residents could speak on topics not tied to a specific agenda item, has been removed from council meetings indefinitely.
Public comment on specific agenda items remains. Residents can still contact council members by email, phone, or the MyFrisco app. But the open-floor moment for general community concerns? Gone for now.
Cheney's reasoning was pointed: "It's moved beyond a First Amendment issue and has become a safety issue." Frisco's council meetings have gotten increasingly chaotic in recent months, drawing outside agitators and national attention -- including a Jan. 6 participant who showed up to speak against rezoning applications for two religious buildings and made threatening comments before being removed.
The city isn't required under Texas law to offer general public comment, only to allow input on posted agenda items. So this is legally above board.
What happens next: A new mayor gets elected June 13. After that, the incoming council decides whether and how public comment comes back.
In the past two years, I've watched Frisco go from "impressively well-run suburb" to "suburb with a national spotlight on its council chambers." That's a strange evolution. Whatever your take on the decision, the June 13 election matters more than usual right now.
🎠 Cloudbound Is Open and It's Exactly What Frisco Needed
Cloudbound opened at Preston Ridge this week and had over 1,000 visitors on opening day. It's more than 10,000 square feet of indoor play space built specifically for young kids, and it includes:
Giant spiral slides
Castle climbing structures
Rainbow bridges
Dedicated toddler and baby zones
Sensory play areas
A full café and parent lounge
That last part. The parent lounge. Someone finally understood the assignment.
Emily and I have two toddler girls and a baby boy, which means weekend entertainment options are basically "something with a toddler zone or bust." This checks every box. The sensory areas alone will buy us 45 minutes easy.
It's now open at Preston Ridge in Frisco. Hours and admission details are at cloudbound.com.
🐟 Two Restaurant Notes Worth Knowing
Aw Shucks is now open at 4710 Preston Road in Frisco. It's the fourth location from a Dallas institution that's been around since 1983 -- fresh Gulf seafood, raw oysters sourced three times a week, crab legs, fried catfish. The vibe is deliberately casual. The owners describe it as a seafood shack you can just relax in. Emily and I are vegetarians, so the fried catfish isn't calling my name, but the hushpuppies absolutely are. Worth knowing about for anyone whose family visits and wants something different than another burger spot.
True Texas Burgers opened May 28 at 5001 Panther Creek Parkway, Ste. 400 -- replacing FieldsFresh subs in the same location. Burgers, melts, hot dogs. The owners ran FieldsFresh and said it "just wasn't the right fit for the market." Respect the pivot. truetexasburgers.com if you want to check the menu.
🏡 Frisco Just Listed a $15M Steel-Frame Mansion. Most of Us Are in a Different Market.
There's a $15 million steel-frame mansion going up in Hills of Kingswood right now. Indoor basketball court. Three kitchens. Garage for eight cars. A whole wellness floor. A second one is already planned next door for $17.7 million.
Most of us are not in that market. But the same dynamic applies at every price point: Frisco is a buyer's market right now, and who you hire to sell your home matters more than it did two years ago.
The numbers: median sale price around $662K, down ~4.6% year-over-year. 35% of listings have taken a price cut. 78.5% of homes are selling under list price.
That's not a disaster. That's a market where the right agent makes a real difference.
Most sellers aren't losing on price because of market conditions. They're losing because their agent doesn't know what sold two blocks over last month.
My wife Emily runs a free referral service matching Frisco sellers with hyperlocal agents who know your neighborhood, not just your zip code. Ten minutes to find out who you should actually call.
✅ 100% Free
✅ Takes 10 minutes
✅ Whether you’re selling tomorrow or next year
📅 YOUR WEEKEND IN FRISCO
Saturday, June 6
🧱 DFW Lug Social Hour | 9-10 AM Stonebriar Mall food court. All-ages LEGO meetup. Free, casual, and genuinely fun if you've got a little builder at home.
🎻 Strings and Splashing Tails: Plano Symphony Family Concert | 3 PM Nack Theater, 6711 Oak St. String trio and piano performing Little Mermaid, Moana, Carnival of the Animals, and more. $17/ticket. This one is custom-made for the under-8 crowd.
🍹 Frisco Margarita Festival | 12-6 PM Rollertown Beerworks, 6450 Main St. Ten 3.5 oz margarita samples included with entry. Live DJ, street food, beer garden, and a chance to win a trip to Mexico. A portion of proceeds benefits children's charities.
Sunday, June 7
🌱 Community Picnic at Frisco Commons Park | 12:30-2:30 PM Hosted by I Belong and Grace Avenue UMC. Free event for people with disabilities and their families. BBQ lunch (first 100), plus art, yoga, and music at Hope Park. No RSVP needed.
🍽️ Taste of Alpha at Kaleidoscope Park | 5-8 PM Kaleidoscope Park, 6635 Warren Pkwy. Free entry community food event from Statis Catering. Menu includes seafood buckets, cognac alfredo pasta, jerk chicken pasta, and more. Come hungry.
⚾ Toy Story Night - Frisco RoughRiders | 6:05 PM Riders Field, 7300 Rough Riders Trail. Special Toy Story jerseys on the field, postgame fireworks. Tickets here.

