Howdy Frisco -

Did you know Universal Kids Resort, the theme park literally being built in our backyard, opens in 32 days? July 1. I'll give you a second to let that sink in. Frisco is about to have a DreamWorks/Nickelodeon/Illumination theme park. For kids. Here. In town.

Mayor Cheney said it best: "It's going to be kind of a big part of the Frisco DNA going forward." I think that qualifies as a big deal.

Alright, let's get into it.

🎡 Universal Kids Resort Opens July 1

Mark it in your calendar. The 20-acre park officially opens July 1, and tickets are on sale right now at universalkidsresort.com.

Here's what you're getting: seven themed lands, including Shrek's Swamp, Jurassic World Adventure Camp, SpongeBob's Bikini Bottom, Minions, TrollsFest, Puss in Boots Del Mar, and Gabby's Dollhouse. That lineup is basically a greatest hits album of every show my girls have demanded on repeat this year.

Ticket options include:

  • 1-Day and 2-Day General Admission

  • Silver Annual Pass (12 months, blockout dates apply)

  • "Create Your Own" Package with hotel, flights, early park admission, and a 1.5-day ticket option

The hotel is also taking bookings starting June 30, with rooms that sleep up to 6. Located off the Dallas North Tollway inside the Fields development, the same area I pass on my commute roughly five days a week.

I've been saying "soon" for two years every time my 4-year-old asks about the theme park she's seen under construction. July 1 is not "soon" anymore. It's basically here.

🔥 Firefly Park Breaks Ground And It's Bigger Than You Think

If you haven't driven past the Firefly Park site off the Dallas North Tollway near PGA Parkway recently, it's moving fast. A formal groundbreaking ceremony happened Wednesday, and the energy around this project is real.

Phase 1 alone includes:

  • 120,000 sq ft of retail

  • 170,000 sq ft of Class A office space

  • 233 high-rise + 187 mid-rise residential units

  • 230 for-sale luxury townhomes

  • 177-room hotel (Hotel Voeux)

  • 45-acre park

Phase 1 is expected to wrap by late 2027. The hotel and townhomes break ground in August. Office construction starts later this year.

At full build-out, Firefly Park is looking at 3 million sq ft of office space, 400,000 sq ft of retail and dining, 1,200 hotel rooms, and nearly 2,000 residential units. First retail tenants confirmed: Tyler's, Frenchie, Woodhouse Spa, and Second Rodeo Brewing.

Developer Kyle Wilks had a great line at the ceremony: "We're building a bench where a grandmother is going to come out with her grandkids and watch them play." That's the vision… not just square footage, but a place that actually becomes part of daily life in Frisco.

💳 BOGO Rail District Gift Cards Are Back Starting June 1

If you've been sleeping on the Rail District while construction has been ongoing on Main Street, now is genuinely a good time to jump back in.

Starting Sunday, June 1, you can grab BOGO gift cards through the Yiftee app. Buy a $50 card, get a $50 bonus card. The Frisco Community Development Corp. covers the bonus, so it's actual free money for local restaurants and shops.

Since the program launched last October, over $950,000 in gift cards have been redeemed. The FCDC has put more than $1.1 million into supporting the Rail District's 130+ businesses through the construction disruption.

A few things to know:

  • Bonus cards expire Sept. 20, so don't sit on them

  • Cards can't be used for tobacco/vape products

  • Construction on Main Street is expected to wrap later this year

FCDC President Chad Brubaker framed it well: "Downtown Frisco is becoming more walkable, connected and family-friendly than ever before." Emily and I have been wanting to get back down there on a weekend… this feels like the right nudge.

🏡 THE FRISCO MARKET IS WEIRD RIGHT NOW. HERE'S WHAT THE NUMBERS ACTUALLY SAY.

Here's the Frisco market in one sentence: prices are softer, but out-of-state buyers are still showing up with big budgets and zero local context.

The numbers (Redfin/Zillow, April 2026):

  • Median sale price: ~$662K (down 4.6% year-over-year)

  • 78.5% of homes selling under list price

  • 35% of listings have taken a price drop

  • Homes sitting ~47 days on average

That sounds rough. Here's the twist: Los Angeles is still the #1 source of Frisco inbound buyers. Seattle is #2. DC is #3. These are people relocating with real budgets who have no idea what your street is actually worth. That's not a problem; that's leverage. If your agent knows how to use it.

Most sellers aren't losing on price because of the market. They're losing because their agent doesn't know what sold two blocks over last month.

My wife Emily runs a free referral service that matches Frisco sellers with hyperlocal agents… the kind who know your neighborhood, not just the zip code.

100% Free
Takes 10 minutes
Whether you’re selling tomorrow or next year

Whether you're selling this summer or just thinking about it, knowing who to call before you need them is half the battle.

📅 YOUR WEEKEND IN FRISCO

SATURDAY, MAY 30

🥕 Frisco Rotary Farmers Market 3000 Internet Blvd (Kaleidoscope Park) | 9AM-1PM | Free New vendors, live music, balloon artist, and knife sharpening. Weekly through the summer.

🌺 Polynesian Festival Kaleidoscope Park | 6635 Warren Pkwy | 10AM-2PM Hula performances, fire show, traditional pork roast, and a Polynesian vendor market. Family-friendly.

🐷 Peppa Pig Live at Stonebriar Centre 2601 Preston Rd | Shows at 11AM, 1PM & 3PM | Free Live shows with meet-and-greet after each one. Free but tickets are limited - RSVP at Eventbrite before they're gone.

🎨 FrisCON - Day 2 Frisco Public Library | 8000 Dallas Pkwy | 11AM-4PM | Free

🎬 Summer Movie Night: The Incredibles PGA District | 3255 PGA Parkway | 8-10PM | Free Outdoor movie on the big screen. Bring a lawn blanket. Concessions available. Restaurants open before and after.

SUNDAY, MAY 31

☁️ Cloudbound Frisco - Grand Opening Free Day of Play 3333 Preston Rd, Ste 1200 | 8AM-6PM New indoor play space designed for ages 0-6. Free 60-minute session when you buy a pair of CloudSocks. Spots are limited - reserve at cloudbound.com.

🐷 Peppa Pig Live at Stonebriar Centre 2601 Preston Rd | Shows at 12PM, 2PM & 4PM | Free Same deal as Saturday - RSVP ahead on Eventbrite.

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