🇮🇳 Why a 60-Year-Old Indian Brand Chose Frisco Over Dallas

If you want to understand how Frisco is changing, look no further than 13215 Main Street. PMJ Jewels, a South Indian jewelry institution founded in 1964, just opened its first DFW showroom right here in Frisco. Not Plano. Not Dallas. Frisco.

The grand opening was June 20 and drew community leaders, business owners, and members of the North Texas Indian-American community. PMJ is known throughout India for gold, diamond, and traditional bridal jewelry, the kind you'd expect at major cultural milestones and family celebrations. Chairman Kushal Kankaria said the Frisco location was chosen to bring their "legacy of trust, quality and timeless elegance directly to the community in Dallas."

Why it matters: This isn't a random franchise decision. Frisco has emerged as one of the most internationally connected cities in North Texas, with one of the largest and fastest-growing Indian-American populations in the region. When a 60-year-old heritage brand from India picks your city as its U.S. entry point, that says something.

Dads, this one's for us.

Boardroom Salon for Men, the premium men's grooming chain founded right here in the Metroplex back in 2004, is opening a second Frisco location at 16803 Coit Road, Suite 150. The anticipated opening is August, and franchisees Paul and Caren Wolf, who've been running Boardroom's Plano Lakeside Market location for over a decade, are bringing it here.

Their take: they've watched the center of gravity in North Texas shift toward Frisco for years, and it finally felt like the right move. CEO Jeff Helfgott echoed that, calling Frisco "one of the most important growth regions in Dallas-Fort Worth."

The numbers: Boardroom reports more than $1.08 million in average annual revenue per qualifying location and 11.7% year-over-year growth. This isn't a struggling chain chasing traffic… it's a growing business betting on Frisco.

I won't pretend I've been waiting my whole life for this, but finding a solid men's haircut spot that doesn't feel like a fluorescent-lit waiting room is harder than it sounds.

Tomorrow, June 24, FC Dallas players Osaze Urhoghide and Nolan Norris will be working the counter at the Dairy Queen on 8855 Teel Parkway from 2:30 to 4:30 PM. Not just signing autographs, actually serving customers at the drive-thru and front counter. The first 100 guests get a free Dilly Bar, and there are FC Dallas jerseys and scarves to give away while supplies last.

It's also a good excuse to try Dairy Queen's new World Cup-inspired Blizzard lineup: Biscoff Cookie, Mexican-Style Hot Chocolate, and Strawberry Mango Mochi. Available through August 3.

The honest sell: This is the kind of thing my 4-year-old doesn't fully understand yet but will absolutely remember. Professional soccer player. Free ice cream. Drive-thru. That's a Tuesday worth rearranging your schedule for. If you've got little ones at home, this is the move.

🏈 Little Stars Football Fun | 9:30-10:30 AM · Ford Center at The Star, 9 Cowboys Way · Free · Ages 5 & under get sports-themed crafts, activities, and photo moments at Tostitos Championship Plaza while parents score Nuna giveaways.

🍣 Watch Party with Chioma Ubogagu | 5:00 PM · Jinbeh Japanese Restaurant, 2693 Preston Rd · Free · Watch Japan play with pro footballer Chioma Ubogagu (Real Madrid, Arsenal, Dallas Trinity FC) in person — two big screens, free signed photos, a raffle, and the Samurai Blue Special.
⚽ Party on the Pitch: USA vs. Turkey | 8:00-11:00 PM · Ford Center at The Star, 9 Cowboys Way · Free · USA takes on Turkey at 9:00 PM on the big screen at Tostitos Championship Plaza.

🧘 Summer Solstice Wellness Morning | 7:00-9:00 AM · The Star, Cowboys Way · Free · Sunrise workout with Cowboys Fit, guided meditation, then a wellness marketplace with local vendors at Tostitos Championship Plaza.
🎬 Summer Movie Night: Cars | 8:00-10:00 PM · The PGA District, 3255 PGA Parkway · Bring a lawn blanket for Cars on the big screen — restaurants open before and after, roaming beverage carts on-site.

🥕 Frisco Rotary Farmers Market | 9:00 AM-1:00 PM · Kaleidoscope Park, 3000 Internet Blvd · Live music, new vendors, a balloon artist, knife sharpening, and more.
🌅 SaturYAY in the Park | 10:00 AM-12:00 PM · Kaleidoscope Park, 6635 Warren Pkwy · Free · Hands-on family fun with Adventure Kids arts & crafts, The Little Gym, Young Artist Music School, and more.
🛍️ Flea Style Match Day Market presented by Michaels | 10:00 AM-4:00 PM · The Star District, Star Boulevard · Free · Globally inspired makers, artisans, and small businesses with unique goods, fashion, art, and accessories.
⚽ Summer Saturdays at The Star | All Day · Ford Center at The Star, 9 Cowboys Way · Multiple World Cup matches on the big screen including Panama vs. England and Jordan vs. Argentina, plus a mini soccer pitch and globally inspired specials throughout the district.
📚 Local Author Meet & Greet — Chichi & Me | 2:00-4:00 PM · Barnes & Noble Frisco, 2601 Preston Rd · Free · Story time at 2 PM, then meet & greet and signing until 4. Copies available at the event.
🤠 Texas Traditions: Texas Travel Night | 6:00-9:00 PM · Kaleidoscope Park, 6635 Warren Pkwy · Live entertainment, western activities, food trucks, and family fun — continuing Saturdays through July 11.

🏈 For the Family Day × NFL's Sam Williams | 10:00 AM-2:00 PM · Kaleidoscope Park, 6635 Warren Pkwy · Free · NFL's Sam Williams and Charles Haley host a community day benefiting The Tackle Tomorrow Foundation with a live DJ, foam bubble party, lawn games, and food trucks.